000 -LEADER |
fixed length control field |
01935cam a2200445Ia 4500 |
001 - CONTROL NUMBER |
control field |
vtls003256241 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200508124504.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu---unuuu |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140620s2004 njua ob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1410609685 (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781410609687 (electronic bk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)53985095 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm53985095 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071350 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201406201856 |
Level of effort used to assign classification |
shuhada |
-- |
201406201753 |
-- |
shuhada |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.4/730223 |
Edition number |
22 |
245 00 - TITLE STATEMENT |
Title |
Media economics : |
Remainder of title |
theory and practice / |
Statement of responsibility, etc. |
edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco. |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mahwah, N.J. : |
Name of producer, publisher, distributor, manufacturer |
Lawrence Erlbaum, |
Date of production, publication, distribution, manufacture, or copyright notice |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (ix, 301 pages) : |
Other physical details |
illustrations |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
text file |
Encoding format |
PDF |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
LEA's communication series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on print version record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media |
General subdivision |
Economic aspects. |
9 (RLIN) |
10423 |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
9 (RLIN) |
201578 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Alexander, Alison, |
Dates associated with a name |
1949 October 21- |
Relator term |
author. |
9 (RLIN) |
70837 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Owers, James, |
Relator term |
author. |
9 (RLIN) |
70838 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Carveth, Rod, |
Relator term |
author. |
9 (RLIN) |
54439 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hollifield, C. Ann, |
Relator term |
author. |
9 (RLIN) |
210362 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Greco, Albert N., |
Dates associated with a name |
1945- |
Relator term |
author. |
9 (RLIN) |
46815 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Title |
Media economics. |
Edition |
3rd ed. |
Place, publisher, and date of publication |
Mahwah, N.J. : Lawrence Erlbaum, 2004 |
International Standard Book Number |
0805845801 |
Record control number |
(DLC) 2003045401 |
-- |
(OCoLC)51848420 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
LEA's communication series. |
9 (RLIN) |
18265 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=102227 |
Public note |
An electronic book accessible through the World Wide Web; click to view |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
27489 |
Koha biblioitemnumber |
27489 |