| 000 -LEADER |
|---|
| fixed length control field |
00837cam a2200277 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002012160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1997 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749421266 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071440 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201606161616 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201102181448 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271920 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
RAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Randall, Geoffrey. |
| 9 (RLIN) |
12236 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding / |
| Statement of responsibility, etc. |
Geoffrey Randall. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
157 pages ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing in action series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
202023 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks. |
| 9 (RLIN) |
210926 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Marketing in action series |
| 9 (RLIN) |
105767 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 620741 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
27922 |
| Koha biblioitemnumber |
27922 |
