| 000 -LEADER |
|---|
| fixed length control field |
01978cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002721460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190712s2003 si a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470820578 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201907121006 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181352 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200412081801 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200410091457 |
| Level of effort used to assign classification |
pushpa |
| -- |
200407271952 |
| -- |
VLOAD |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a------ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80095 |
| Item number |
BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blair, Mark. |
| 9 (RLIN) |
211415 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 360 degree brand in Asia : |
| Remainder of title |
creating more effective marketing communications / |
| Statement of responsibility, etc. |
by Mark Blair, Richard Armstrong, Mike Murphy. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creating more effective marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
John Wiley & Sons (Asia), |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 215 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgments. - Preface. - Ch. 1. The New Brand Environment. - Ch. 2. The 360 Degree Imperative. - Ch. 3. Integration Redefined. Case Study 1 : The "God" campaign (Singapore) - Ch. 4. Orientating Around a Brand Challenge. Case Study 2 : Milo (Thailand). - Ch. 5. What Makes a Great Brand Idea? Case Study 3 : San Miguel Light Beer (HK). - Ch. 6. Brand Loyalty is the Ultimate Goal. Case Study 4 : Brand's (Asia-Pacific). - Ch. 7. Discovery is a Due Diligence. Case Study 5 : Kelvinator (India). - Ch. 8. Brand Involvement is King. Case Study 6 : Left Bank Cafe (Taiwan). - Ch. 9. Creating Interplay. Case Study 7 : IBM e-Society (China). - Ch. 10. Collaborative Partnerships. The Spirit of Cross-Discipline Integration. Case study & American Express "Blue" (Singapore). - Conclusion : The Pacific Century - The Future of Brands in Asia. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
Asia |
| General subdivision |
Marketing. |
| 9 (RLIN) |
211416 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
Asia. |
| 9 (RLIN) |
211417 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Richard. |
| 9 (RLIN) |
211418 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murphy, Mike. |
| 9 (RLIN) |
211419 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 103706 |
| 921 ## - Programme |
|---|
| Programme |
MCS(USM) : 202004, 202005, 202006 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
28342 |
| Koha biblioitemnumber |
28342 |
