| 000 -LEADER |
|---|
| fixed length control field |
01574cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002773560 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1991 ii a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0803991061 (US-pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201907021650 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201302261051 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181507 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271954 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23091724 |
| Item number |
MOD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mody, Bella. |
| 9 (RLIN) |
212172 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Designing messages for development communication : |
| Remainder of title |
an audience participation-based approach / |
| Statement of responsibility, etc. |
Bella Mody ; illustrations by Mary Rolston Singh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi ; |
| -- |
Newbury Park, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
211 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Communication and human values / series editors, Robert A. White, Michael Traber. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - 1. Development communication. - 2. The invisible audience. - 3. Audience participation-based message design : the idea. - 4. Audience participation-based message design : implementation and ethics. - 5. Designing messages that communicate. - 6. How to research the audience. - 7. Audience-responsive topics. - 8. Audience-responsive message formats. - 9. Writing message specifications and objectives. - 10. Pretesting audience response. - 11. Summary. - Appendix. - Index. - About the author. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Audiences. |
| 9 (RLIN) |
11391 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| Geographic subdivision |
Developing countries. |
| 9 (RLIN) |
13515 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Traber, Michael. |
| 9 (RLIN) |
212173 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
White, Robert A. |
| 9 (RLIN) |
212174 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 201504, 201505, 201506 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
29014 |
| Koha biblioitemnumber |
29014 |
