000 -LEADER |
fixed length control field |
00899nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003144626 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306154543.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2009 enka 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781408011508 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1408011506 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181806 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201003241530 |
Level of effort used to assign classification |
pushpa |
-- |
200907031525 |
-- |
shahriman |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
DIB |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dibb, Sally, |
Dates associated with a name |
1963- |
9 (RLIN) |
11440 |
245 10 - TITLE STATEMENT |
Title |
Marketing essentials / |
Statement of responsibility, etc. |
Sally Dibb and Lyndon Simkin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Cengage Learning, |
Date of publication, distribution, etc. |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 457 p. : |
Other physical details |
col. ill. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
89058 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Simkin, Lyndon, |
Dates associated with a name |
1961- |
9 (RLIN) |
11441 |
920 ## - Programme |
Programme |
ADTP : 133101 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
30065 |
Koha biblioitemnumber |
30065 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
5700:20181212 |