Marketing essentials / (Record no. 30065)

000 -LEADER
fixed length control field 00899nam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003144626
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2009 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408011508 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1408011506 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181806
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201003241530
Level of effort used to assign classification pushpa
-- 200907031525
-- shahriman
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number DIB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally,
Dates associated with a name 1963-
9 (RLIN) 11440
245 10 - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc. Sally Dibb and Lyndon Simkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 457 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 89058
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon,
Dates associated with a name 1961-
9 (RLIN) 11441
920 ## - Programme
Programme ADTP : 133101
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 30065
Koha biblioitemnumber 30065
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 5700:20181212
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 TC External Storage TC External Storage 2009-12-09 176.78 12 5000000684 2019-12-05 2018-12-12 1 176.78 Main Collection SLASx,05000,03,GR