| 000 -LEADER |
|---|
| fixed length control field |
01841cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031622 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2001 ii a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8175120177 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202001301728 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181623 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200907231536 |
| Level of effort used to assign classification |
siew_eng |
| Level of effort used to assign subject headings |
200611091628 |
| Level of effort used to assign classification |
pushpa |
| -- |
200611061546 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
WEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wearne, Neil. |
| 9 (RLIN) |
206229 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hospitality marketing / |
| Statement of responsibility, etc. |
Neil Wearne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi, India : |
| Name of publisher, distributor, etc. |
Global Books & Subscription Services, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 352 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- 1. The marketing function -- 2. The marketing environment -- 3. The marketing mix -- 4. Market analysis -- 5. Segmentation by purchase motivations -- 6. The customer mix -- 7. Target marketing -- 8. The product mix -- 9. The service concept -- 10. Service strategies -- 11. Marketing management -- 12. The planning discipline -- 13. The marketing audit -- 14. The marketing information system -- 15. Market and marketing research -- 16. Sustainable competitive advantage -- 17. Positioning -- 18. Local hotel strategies -- 19. Positioning strategies -- 20. Strategic solutions -- 21. Growth strategies -- 22. Pricing strategies -- 23. Promotion strategies -- 24. In-reach sales tactics -- 25. Out-reach sales tactics -- 26. Advertising strategies -- 27. Advertising: creative strategies -- 28. Advertising: media and budgets -- 29. Sales promotion, publicity strategies -- 30. Direct marketing strategies -- 31. Product development strategies -- 32. Forecasting market demand -- 33. Product strategies -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Hospitality industry. |
| 9 (RLIN) |
20387 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management. |
| 9 (RLIN) |
5110 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 641672 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
30236 |
| Koha biblioitemnumber |
30236 |
