000 -LEADER |
fixed length control field |
01202cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls002901260 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306154601.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s1992 ilua 00 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071129502 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201906131146 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201102181221 |
Level of effort used to assign classification |
VLOAD |
-- |
200407272000 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.940688 |
Item number |
FOS |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Foster, Dennis L. |
9 (RLIN) |
11596 |
245 10 - TITLE STATEMENT |
Title |
Marketing hospitality : |
Remainder of title |
sales and marketing for hotels, motels, and resorts / |
Statement of responsibility, etc. |
Dennis L. Foster. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lake Forest, Ill. : |
Name of publisher, distributor, etc. |
Glencoe, McGraw-Hill, |
Date of publication, distribution, etc. |
c1992. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 190 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
490 0# - SERIES STATEMENT |
Series statement |
Hospitality Professional Series |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hotels |
General subdivision |
Marketing. |
9 (RLIN) |
209484 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Taverns (Inns) |
General subdivision |
Marketing. |
9 (RLIN) |
213871 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Bars (Drinking establishments) |
General subdivision |
Marketing. |
9 (RLIN) |
213872 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Management. |
9 (RLIN) |
5110 |
920 ## - Programme |
Programme |
TCHT : 640207, 640208, 640209 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
30435 |
Koha biblioitemnumber |
30435 |