| 000 -LEADER |
|---|
| fixed length control field |
00944cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003018460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218r20041997enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0826457401 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181512 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200605241849 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200605151321 |
| Level of effort used to assign classification |
shah_rol |
| Level of effort used to assign subject headings |
200507181720 |
| Level of effort used to assign classification |
kusuma |
| -- |
200409281645 |
| -- |
patrick |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| Item number |
HOW |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
How to plan advertising / |
| Statement of responsibility, etc. |
edited by Alan Cooper. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Continnum in association with the Account Planning Group, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 201 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Reprinted by Thomson in 2004. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Planning. |
| 9 (RLIN) |
216050 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Alan, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
216051 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Account Planning Group. |
| 9 (RLIN) |
216052 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 96237, 97652 |
| 921 ## - Programme |
|---|
| Programme |
MCS(USM) : 202266 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
32036 |
| Koha biblioitemnumber |
32036 |
