| 000 -LEADER |
|---|
| fixed length control field |
01406cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003019488 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415281733 (hardcover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415281741 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415281744 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181339 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181339 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200707061707 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200411031737 |
| Level of effort used to assign classification |
kusuma |
| -- |
200410181737 |
| -- |
kusuma |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Item number |
CRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cronin, Anne M., |
| Dates associated with a name |
1967- |
| 9 (RLIN) |
217210 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising myths : |
| Remainder of title |
the strange half-lives of images and commodities / |
| Statement of responsibility, etc. |
Anne M. Cronin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York, NY : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 152 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International library of sociology |
| 9 (RLIN) |
216243 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Images, commodities and compulsions : consumption controversies of the nineteenth century -- Advertising as site of contestation : criticisms, controversy and regulation -- Advertising agencies: commercial reproduction and the management of belief -- Animating images : advertisements, texts, commodities -- Advertising reconsidered. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
8995 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
202524 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
18145 |
| 920 ## - Programme |
|---|
| Programme |
MCS (USM ) : 201911 (Lost), 203504, 203505 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
33069 |
| Koha biblioitemnumber |
33069 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
3703:20070703 |
