| 000 -LEADER |
|---|
| fixed length control field |
01458cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003040321 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104150.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131963341 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209190923 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181249 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201101121554 |
| Level of effort used to assign classification |
komathi |
| Level of effort used to assign subject headings |
200612051128 |
| Level of effort used to assign classification |
pushpa |
| -- |
200611161251 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
WIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winer, Russell S. |
| 9 (RLIN) |
9218 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management / |
| Statement of responsibility, etc. |
Russell S. Winer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Pearson / Prentice Hall, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 500 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one: Marketing philosophy and strategy - 1. Marketing and the job of the marketing manager - 2. A strategic marketing framework -- Part two: Analysis for marketing decisions - 3. Marketing research - 4. Analyzing consumer behavior - 5. Organizational buying behavior - 6. Market structure and competitor analysis -- Part three: Marketing decision making: 7. Product decisions - 8. New product development - 9. Pricing - 10. Communications and advertising strategy - 11. Sales promotion - 12. Channels of distribution - 13. Direct channels of distribution: personal selling and direct marketing - 14. Customer relationship management - 15. Special topic: Strategies for service markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 202941 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
33783 |
| Koha biblioitemnumber |
33783 |
