000 -LEADER |
fixed length control field |
01858cam a2200421 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003021356 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306154944.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218t20052005mau 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072525231 (paperback : international edition) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071113320 (package) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
007111176X (paperback : international edition) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072525290 (instructor CD-ROM : volumes 1 & 2) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072525274 (student CD-ROM) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071436 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201709071133 |
Level of effort used to assign classification |
AUTHORITY |
Level of effort used to assign subject headings |
201605301348 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
201102181232 |
Level of effort used to assign classification |
VLOAD |
-- |
200503161511 |
-- |
patrick |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
PER |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D., |
Titles and words associated with a name |
Jr. |
9 (RLIN) |
77181 |
245 10 - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a global-managerial approach / |
Statement of responsibility, etc. |
William D. Perreault, E. Jerome McCarthy |
250 ## - EDITION STATEMENT |
Edition statement |
Fifteenth edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston, Mass. : |
Name of producer, publisher, distributor, manufacturer |
Irwin/McGraw-Hill, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2005] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xli, 793 pages ; |
Dimensions |
28 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
computer |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
computer disc |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Irwin/McGraw-Hill series in marketing |
500 ## - GENERAL NOTE |
General note |
Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy. |
500 ## - GENERAL NOTE |
General note |
Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome) |
9 (RLIN) |
9093 |
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Student CD-ROM to accompany Basic Marketing : A Global Managerial Approach |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Irwin/McGraw-Hill series in marketing |
9 (RLIN) |
203802 |
920 ## - Programme |
Programme |
GENLS : 180713, CDR000531, 180723, CDR000539, 180814, CDR000561 |
921 ## - Programme |
Programme |
SOC : CD200208 / Vol. 1 & 2 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
34773 |
Koha biblioitemnumber |
34773 |