Basic marketing : (Record no. 34773)

000 -LEADER
fixed length control field 01858cam a2200421 i 4500
001 - CONTROL NUMBER
control field vtls003021356
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t20052005mau 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525231 (paperback : international edition)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071113320 (package)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007111176X (paperback : international edition)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525290 (instructor CD-ROM : volumes 1 & 2)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525274 (student CD-ROM)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809071436
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201709071133
Level of effort used to assign classification AUTHORITY
Level of effort used to assign subject headings 201605301348
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 201102181232
Level of effort used to assign classification VLOAD
-- 200503161511
-- patrick
040 ## - CATALOGING SOURCE
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
Titles and words associated with a name Jr.
9 (RLIN) 77181
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement Fifteenth edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Mass. :
Name of producer, publisher, distributor, manufacturer Irwin/McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2005]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2005.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 793 pages ;
Dimensions 28 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term computer disc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Accompanied by 1 CD-ROM (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. Fifteenth edition. William D. Perreault Jr., E. Jerome McCarthy.
500 ## - GENERAL NOTE
General note Accompanied by : Instructor CD-ROM (Vol. 1 & 2) (4 3/4 in.)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 8897
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 9093
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Student CD-ROM to accompany Basic Marketing : A Global Managerial Approach
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Irwin/McGraw-Hill series in marketing
9 (RLIN) 203802
920 ## - Programme
Programme GENLS : 180713, CDR000531, 180723, CDR000539, 180814, CDR000561
921 ## - Programme
Programme SOC : CD200208 / Vol. 1 & 2
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 34773
Koha biblioitemnumber 34773
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Serial Enumeration / chronology Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note Uniform Resource Identifier
          Taylor's Library-TU Taylor's Library-TU 2005-08-11 STUDENT CD-ROM   1001002593 2019-12-05 2010-04-20 1 Accompanying Material (Media Resource) SOMAC,09030,03,RA  
          Taylor's Library-TU Taylor's Library-TU 2005-08-11 STUDENT CD-ROM 1 1001002591 2019-12-05 2010-04-20 1 Accompanying Material (Media Resource) SOMAC,09030,03,RA  
          Taylor's Library-TU Taylor's Library-TU 2005-08-11 STUDENT CD-ROM   1001002589 2019-12-05 2010-04-20 1 Accompanying Material (Media Resource) SOMAC,09030,03,RA  
          Taylor's Library-TU Taylor's Library-TU 2005-08-11   37 5000034389 2019-12-05 2013-12-13 1 Main Collection SOMAC,09030,03,RA Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6
          Taylor's Library-TU Taylor's Library-TU 2005-07-11 CD-ROM VOL. 1 & 2 5 1001002505 2019-12-05 2010-04-20 1 Accompanying Material (Media Resource) SOMAC,09030,03,RA  
          Taylor's Library-TU Taylor's Library-TU 2005-03-23 Student CD-ROM   1000508734 2019-12-05 2010-01-29 1 Accompanying Material (Media Resource) GENLS,GENLS,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2005-03-23   56 5000014397 2019-12-05 2014-10-03 1 Main Collection GENLS,GENLS,03,GR Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7
          Taylor's Library-TU Taylor's Library-TU 2005-03-16 Student CD-ROM   1000508711 2019-12-05 2010-01-29 1 Accompanying Material (Media Resource) GENLS,GENLS,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2005-03-16   33 5000115073 2019-12-05 2016-08-09 1 Main Collection GENLS,GENLS,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2005-04-08 Student CD-ROM   1000508930 2019-12-05 2010-01-29 1 Accompanying Material (Media Resource) GENLS,GENLS,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2005-04-08   50 5000014090 2019-12-05 2014-10-07 1 Main Collection GENLS,GENLS,03,GR Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6