Taylor's Library

Key marketing skills : (Record no. 35343)

000 -LEADER
fixed length control field 00797cam a22002294a 4500
001 - CONTROL NUMBER
control field vtls003021503
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306155012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2004 enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442980
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181449
Level of effort used to assign nonsubject heading access points VLOAD
-- 200503221342
-- kusuma
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CHE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 219308
245 10 - TITLE STATEMENT
Title Key marketing skills :
Remainder of title strategies, tools, and techniques for marketing success /
Statement of responsibility, etc. Peter Cheverton ; [foreword by Malcolm McDonald].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 383 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 89058
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 201879
920 ## - Programme
Programme MCS (USM) : 202157, CD200197
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 35343
Koha biblioitemnumber 35343
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note Uniform Resource Identifier
          Taylor's Library-TU Taylor's Library-TU 2005-03-22   1001001922 2019-12-05 2010-04-20 1 Accompanying Material (Media Resource) SOMAC,37003,03,AD  
          Taylor's Library-TU Taylor's Library-TU 2005-03-22 10 5000030274 2019-12-05 2012-10-05 1 Main Collection SOMAC,37003,03,AD Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3