| 000 -LEADER |
|---|
| fixed length control field |
01450cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003021900 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306155030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 si a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
981244565X (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181646 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200704061349 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200704061113 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200505241101 |
| Level of effort used to assign classification |
mas |
| -- |
200505071035 |
| -- |
patrick |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
KEH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keh, Hean Tat. |
| 9 (RLIN) |
19170 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic Asian marketing : |
| Remainder of title |
an essential guide for managers / |
| Statement of responsibility, etc. |
Hean Tat Keh, Jeongwen Chiang. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Essential guide for managers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 269 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The new Asia: opportunity or threat - 2. Strategic marketing thinking: market driven or market driving? - 3. Consumer analysis - 4. Organizational buyer analysis - 5. Market segmentation, targeting, and positioning - 6. Marketing research and intelligence - 7. Competition analysis - 8. Product concept and design - 9. Services marketing - 10. Brand management - 11. Pricing strategy and practice - 12. Integrated marketing communications - 13. Marketing channels - 14. Sales force managemnt - 15. Planning, implementation, and control - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Asia |
| General subdivision |
Management. |
| 9 (RLIN) |
19171 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chiang, Jeongwen. |
| 9 (RLIN) |
220587 |
| 920 ## - Programme |
|---|
| Programme |
GRL : 180878 |
| 921 ## - Programme |
|---|
| Programme |
TCHT : 666053 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
35719 |
| Koha biblioitemnumber |
35719 |
