| 000 -LEADER |
|---|
| fixed length control field |
01434cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024772 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306162745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750652454 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750652452 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181451 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200906151420 |
| Level of effort used to assign classification |
kevin |
| -- |
200511121119 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
BOW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowie, David. |
| 9 (RLIN) |
221084 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hospitality marketing: |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc. |
David Bowie and Francis Buttle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
350 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt A: Introduction 1. Introduction to hospitality marketing. -- Pt B: Pre-encounter marketing 2. Marketing research. 3. Understanding and segmenting customers. 4. Competitive strategies. 5. Developing the offer. 6. Locating the offer. 7. Pricing the offer. 8. Distributing the offer. 9. Communicating the offer. -- Pt C: Encounter marketing 10. Managing the physical environment. 11. Managing service processes. 12. Managing customer-contact employees. -- Pt D: Post-encounter marketing 13. Managing customer satisfaction. 14. Relationship marketing. -- Pt E: The marketing plan 15. Marketing planning. -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hotels |
| General subdivision |
Marketing. |
| 9 (RLIN) |
221085 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Restaurants |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11901 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buttle, Francis. |
| 9 (RLIN) |
11950 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 641207, 642588. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
36043 |
| Koha biblioitemnumber |
36043 |
