| 000 -LEADER |
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| fixed length control field |
01958cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003022534 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306162801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 si a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131275372 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181246 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200511280817 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200508172035 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200508061216 |
| Level of effort used to assign classification |
patrick |
| -- |
200506161538 |
| -- |
patrick |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80095 |
| Item number |
SER |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Services marketing in Asia : |
| Remainder of title |
managing people, technology and strategy / |
| Statement of responsibility, etc. |
Christopher H. Lovelock...[et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 696 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - About the authors. - Pt. 1. Understanding service products, consumers, and markets. - chapter 1. Introduction to services marketing. - chapter 2. Consumer behavior in service encounters. - chapter 3. Positioning services in competitive markets. - Pt. 2. Key elements of services marketing. - chapter 4. Creating the service product. - chapter 5. Designing the communications mix for services. - chapter 6. Pricing and revenue management. - chapter 7. Distributing services. - Pt. 3. Managing the service delivery process. - chapter 8. Designing and managing service processes. - chapter 9. Balancing demand and capacity. - chapter 10. Planning the service environment. - chapter 11. Managing people for service advantage. - Pt. 4. Implementing services marketing. - chapter 12. Managing relationships and building loyalty. - chapter 13. Customer feedback and service recovery. - chapter 14. Improving service quality and productivity. - chapter 15. Organizing for service leadership. - Cases. - Name index. - Subject index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| Geographic subdivision |
Asia |
| General subdivision |
Marketing. |
| 9 (RLIN) |
221617 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| Geographic subdivision |
Asia |
| General subdivision |
Marketing. |
| 9 (RLIN) |
221618 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, H. |
| 9 (RLIN) |
221619 |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 57382 |
| 921 ## - Programme |
|---|
| Programme |
MCS(USM) : 202278 |
| 922 ## - Programme |
|---|
| Programme |
GRL : 181290 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
36325 |
| Koha biblioitemnumber |
36325 |
