000 -LEADER |
fixed length control field |
02072cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003022956 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306162831.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2005 njua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130618764 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130618764 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181243 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201010230938 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201010230934 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201009031127 |
Level of effort used to assign classification |
malathy |
-- |
200506300921 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.94068 |
Item number |
NYK |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Nykiel, Ronald A. |
9 (RLIN) |
19676 |
245 10 - TITLE STATEMENT |
Title |
Hospitality management strategies / |
Statement of responsibility, etc. |
Ronald A. Nykiel. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 470 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 449-451) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Management. |
9 (RLIN) |
5110 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Management |
Form subdivision |
Case studies. |
9 (RLIN) |
222502 |
920 ## - Programme |
Programme |
SHT : 641046, 150864 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
36790 |
Koha biblioitemnumber |
36790 |