Hospitality management strategies / (Record no. 36790)

000 -LEADER
fixed length control field 02072cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003022956
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306162831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2005 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130618764 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130618764 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181243
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201010230938
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201010230934
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201009031127
Level of effort used to assign classification malathy
-- 200506300921
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.94068
Item number NYK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nykiel, Ronald A.
9 (RLIN) 19676
245 10 - TITLE STATEMENT
Title Hospitality management strategies /
Statement of responsibility, etc. Ronald A. Nykiel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 470 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 449-451) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Management.
9 (RLIN) 5110
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 222502
920 ## - Programme
Programme SHT : 641046, 150864
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 36790
Koha biblioitemnumber 36790
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2010-09-23 132.81 7 5000099530 2019-12-05 2012-12-14 1 132.81 Graduate Collection SHTEx,60001,03,RA
          Taylor's Library-TU Taylor's Library-TU 2005-06-30   42 1000805587 2019-12-05 2018-05-21 1   Graduate Collection SHTEx,60001,03,RA