| 000 -LEADER |
|---|
| fixed length control field |
02133cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024821 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2002 enkab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750659696 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181452 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201006301455 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200511221108 |
| Level of effort used to assign classification |
pushpa |
| -- |
200511211618 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4791 |
| Item number |
DES |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Destination branding : |
| Remainder of title |
creating the unique destination proposition / |
| Statement of responsibility, etc. |
[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford, UK : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 314 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contributors - Table - Figures - Acknowledgements - Abbreviations - Part 1: Destination Branding in context - 1. Introduction - 2. Branding the nation: the historical context - 3. Nation-brands and the value of provenance - 4. Country as brand, product and beyond: a place marketing and brand management perspective -- Part 2: Destination Branding challenges - 5. Meeting the destination branding challenge - 6. The political challenge: the case of New Zealand's tourism organizations - 7. Branding and national identity: the case of Central and Eastern Europe - 8. The internet challenge for destination marketing organizations - 9. The challenge of public relations financial accountability: the case of the USA -- Part 3: Destination Branding in Practice - 10. A challenger brand: Wales, golf as it should be - 11. Brand Shanghai: harnessing the inner force of people and place - 12. Western Australia: building a state brand - 13. New Zealand and the Lord of the Rings: leveraging public and media relations - 14. Brand Louisiana: capitalizing on music and cuisine - 15. Brand Singapore: the hub of ' New Asia' - 16. Brand Philadelphia: the power of spotligth events - 17. Developing Brand Australia: examining the role of events - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11644 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Tourism. |
| 9 (RLIN) |
33552 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Nigel. |
| 9 (RLIN) |
16584 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pritchard, Annette. |
| 9 (RLIN) |
16585 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, Roger. |
| 9 (RLIN) |
20463 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 623612 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
38213 |
| Koha biblioitemnumber |
38213 |
