| 000 -LEADER |
|---|
| fixed length control field |
00889cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024900 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471451681 (hbk) (Int.ed) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181358 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200601211014 |
| Level of effort used to assign classification |
mas |
| -- |
200511251041 |
| -- |
shah_rol |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
AAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Fuller form of name |
(David Allen), |
| Dates associated with a name |
1938- |
| 9 (RLIN) |
29705 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
David A. Aaker, V. Kumar, George S. Day. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 774 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24415T |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
226700 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V., |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
30821 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Day, George S. |
| 9 (RLIN) |
8021 |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 57548, 57549, 57550, 57551, 57552 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
38911 |
| Koha biblioitemnumber |
38911 |
