000 -LEADER |
fixed length control field |
02020nam a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls002636060 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163053.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2003 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130477222 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131202065 (pbk., lntl. ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131008838 (instructor's resource manual) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131004182 (overhead transparencies) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131004255 (test item file) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201112131543 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201102181246 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201102181242 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200511251845 |
Level of effort used to assign classification |
pushpa |
-- |
200407271948 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
WEL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
9 (RLIN) |
6670 |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc. |
William Wells, John Burnett, Sandra Moriarty |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising : |
Remainder of title |
principles and practice |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 599 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. + |
Accompanying material |
1 instructor's resource manual + 1 test item file + 1 overhead transparencies |
500 ## - GENERAL NOTE |
General note |
Instructor's resource manual : advertising: principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty. |
500 ## - GENERAL NOTE |
General note |
Overhead transparencies : advertising : principles and practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty. |
500 ## - GENERAL NOTE |
General note |
Test item file: advertising : principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
226722 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Burnett, John, |
Dates associated with a name |
1944- |
9 (RLIN) |
219563 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
9 (RLIN) |
6786 |
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Instructor's resource manual : advertising : principles & practice. |
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Overhead transparencies : advertising: principles and practice. |
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Test item file : advertising : principles & practice, 6th ed. |
920 ## - Programme |
Programme |
SHT: 622701, 660033, 665038 |
921 ## - Programme |
Programme |
ADP : 95643/TIF, 95644/IRM, 95648/OT, 95829, 95830, 95831, 95832, 95833 |
922 ## - Programme |
Programme |
GEN : 103711 |
923 ## - Programme |
Programme |
MCS(USM) : 201364, 201365, 201366, 201452, 201453, 201454 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
38923 |
Koha biblioitemnumber |
38923 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
7102:20141013 |