| 000 -LEADER |
|---|
| fixed length control field |
01285cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003025211 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 caua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534570364 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181416 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200604141412 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200604141410 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200604141410 |
| Level of effort used to assign classification |
mas |
| -- |
200512131457 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
DIG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diggs-Brown, Barbara |
| 9 (RLIN) |
17558 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The PR styleguide : |
| Remainder of title |
formats for public relations practice / |
| Statement of responsibility, etc. |
Barbara Diggs-Brown, Jodi L.G. Glou. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson / Wadsworth, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 238 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Praface - 1. Annual reports - 2. Audio news releases - 3. Brochures - 4. Communication audits - 5. Direct mail campaigns - 6. Media kits - 7. Media lists - 8. Media tours - 9. Newsletters - 10. News releases - 11. Opinion-editorials - 12. Public service advertisements and announcements - 13. Speeches - 14. Video news releases and electronic press kits - 15. Web pages - Appendix A. Public communications toolbox - Appendix B. Organization profiles - Glossary - Sources - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
227715 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Authorship. |
| 9 (RLIN) |
28436 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 202483 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 96232, 97324 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
39442 |
| Koha biblioitemnumber |
39442 |
