Taylor's Library

Public relations writing : (Record no. 39479)

000 -LEADER
fixed length control field 02151cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003025368
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306163129.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2005 caua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412905516
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201706161119
Level of effort used to assign nonsubject heading access points AUTHORITY
Level of effort used to assign subject headings 201302261051
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201102181721
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200512220935
Level of effort used to assign classification pushpa
-- 200512191326
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number TRE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Treadwell, D. F.
Fuller form of name (Donald Francis)
9 (RLIN) 76752
245 10 - TITLE STATEMENT
Title Public relations writing :
Remainder of title principles in practice /
Statement of responsibility, etc. Donald Treadwell, Jill B. Treadwell.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 517 p. :
Other physical details ill. ;
Dimensions 26 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface - 1. Theoretical influences on public relations writing - 2. Sending the message: writing for style, flow, and credibility - 3. Ethical influences on public relations writing - 4. Cultural influences on public relations writing - 5. Research influences on public relations writing - 6. Legal influences on public relations writing - 7. Design influences on public relations writing - 8. From principles to planning to practice: business writing, fact sheets, and bios - 9. Out of your control ... or is it? newswriting for the press - 10. Under your control: features and newsletters - 11. Let's hear it: writing for broadcast, scripts, and speeches - 12. When the news isn't good: crisis messages - 13. The multipurpose medium: writing for the web - 14. Persuasion for mass action: advocacy campaigns, op-eds, and psas - 15. Persuasion for individual action: direct mail, brochures, and proposals - 16. High-profile projects: annual reports, events, and exhibitions - Appendix A : The value of editing - Appendix B: Public relations society of america (PRSA) code of ethics - Appendix C: Research methods for public relations writing - Appendix D: Production issues - Appendix E: Grammar and style - Glossary - Index - About the authors. Business writing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Authorship.
9 (RLIN) 28436
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
9 (RLIN) 227804
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
9 (RLIN) 201638
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Treadwell, Jill B.
9 (RLIN) 227805
920 ## - Programme
Programme MCS(USM) : 202464
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 39479
Koha biblioitemnumber 39479
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2005-12-19 40 5000037408 2019-12-05 2013-10-28 1 Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 3 Main Collection SOMAC,37001,03,AD