Integrated marketing communications : (Record no. 39659)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003112749 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306163143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110218s2008 xxca b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132199122 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132199124 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201102181818 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 200811241747 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200805291606 |
| Level of effort used to assign classification | pushpa |
| -- | 200805231401 |
| -- | malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | TUC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuckwell, Keith J. |
| Fuller form of name | (Keith John), |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 228320 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications : |
| Remainder of title | strategic planning perspectives / |
| Statement of responsibility, etc. | Keith J. Tuckwell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | Pearson / Prentice Hall, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 440 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt 1: Understanding integrated marketing communications -- Pt 2: Planning for integrated media -- Pt 3: Planning for integrated marketing -- Pt 4: Measuring plan performance - Appendices - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Form subdivision | Textbooks. |
| 9 (RLIN) | 228321 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| Form subdivision | Textbooks. |
| 9 (RLIN) | 228322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Form subdivision | Textbooks. |
| 9 (RLIN) | 228323 |
| 920 ## - Programme | |
| Programme | TCHT : 666680 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Uniform Resource Identifier | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 23/05/2008 | 25 | 5000034064 | 05/12/2019 | 16/04/2013 | 1 | Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 | Main Collection | SHTEx,70004,03,GR |