| 000 -LEADER |
|---|
| fixed length control field |
01060pam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112979 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 at da f bi 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780733973215 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181638 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200810241600 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200808071542 |
| Level of effort used to assign classification |
shahriman |
| Level of effort used to assign subject headings |
200806111409 |
| Level of effort used to assign classification |
mas |
| -- |
200806021558 |
| -- |
mazlly |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10994 |
| Item number |
ADV |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
principles and practice / |
| Statement of responsibility, etc. |
[William] Wells...[et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Australasian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Frenchs Forest, N.S.W. : |
| Name of publisher, distributor, etc. |
Pearson Education Australia, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 552 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
American ed.: Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. 6th ed. Upper Saddle River, N.J. : Prentice Hall, c2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
For tertiary level. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Australia. |
| 9 (RLIN) |
29332 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
| 9 (RLIN) |
6670 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 900297 |
| 921 ## - Programme |
|---|
| Programme |
GRL : 182571 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
39666 |
| Koha biblioitemnumber |
39666 |
