000 -LEADER |
fixed length control field |
01333cam a22002294a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003025879 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306163206.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2003 ilu b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071403159 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181226 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
200602091624 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
200601260852 |
Level of effort used to assign classification |
fadilah |
-- |
200601260844 |
-- |
fadilah |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
CAP |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cappo, Joe. |
9 (RLIN) |
229055 |
245 14 - TITLE STATEMENT |
Title |
The future of advertising : |
Remainder of title |
new media, new clients, new consumers in the post-television age / |
Statement of responsibility, etc. |
Joe Cappo. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, Ill. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 260 p. ; |
Dimensions |
22 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 251-253) and Index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Preface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
229056 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Geographic subdivision |
United States. |
9 (RLIN) |
24123 |
920 ## - Programme |
Programme |
MCS(USM): 202607 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
40000 |
Koha biblioitemnumber |
40000 |