Marketing concepts for libraries and information services / (Record no. 40535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01215cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003026248 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306163242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110218s2002 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1856044262 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201102181557 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 200603021802 |
| Level of effort used to assign classification | pushpa |
| Level of effort used to assign subject headings | 200602221100 |
| Level of effort used to assign classification | fadilah |
| -- | 200602221051 |
| -- | fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Item number | DES |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Saez, Eileen Elliott. |
| 9 (RLIN) | 230105 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing concepts for libraries and information services / |
| Statement of responsibility, etc. | Eileen Elliott de Sáez. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Facet Pub., |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 224 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements - Introduction - 1. What is marketing - 2. The corporate mission - 3. Marketing strategies for librarians and information professionals - 4. The marketing mix - 5. Promotion and public relations - 6. Market segmentation - 7. Marketing in the digital age - 8. Marketing research and market research - 9. Corporate identity and corporate image - 10. The marketing plan - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Libraries |
| General subdivision | Marketing. |
| 9 (RLIN) | 21063 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information services |
| General subdivision | Marketing. |
| 9 (RLIN) | 230106 |
| 920 ## - Programme | |
| Programme | MCS(USM): 202642 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 22/02/2006 | 3 | 1001003737 | 05/12/2019 | 20/10/2010 | 1 | Main Collection | SOMAC,37003,03,AD |