| 000 -LEADER |
|---|
| fixed length control field |
01184cam a22002414a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003027311 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1578517745 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181541 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200611301921 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200609271326 |
| Level of effort used to assign classification |
fadilah |
| Level of effort used to assign subject headings |
200604260923 |
| Level of effort used to assign classification |
rafi |
| -- |
200604260922 |
| -- |
rafi |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holt, Douglas B. |
| 9 (RLIN) |
230463 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How brands become icons : |
| Remainder of title |
the principles of cultural branding / |
| Statement of responsibility, etc. |
Douglas B. Holt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 265 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 245-249) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is an iconic brand? - 2. How is cultural branding different? - 3. Targeting myth markets - 4. Composing the cultural brief - 5. Leveraging cultural and political authority - 6. Managing brand loyalty as a social network - 7. Co-authoring the myth - 8. Advancing the myth - 9. Branding as cultural activism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
230464 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business names. |
| 9 (RLIN) |
17265 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture. |
| 9 (RLIN) |
209259 |
| 920 ## - Programme |
|---|
| Programme |
MCS: 202861 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
40725 |
| Koha biblioitemnumber |
40725 |
