| 000 -LEADER |
|---|
| fixed length control field |
01429cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003027021 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1998 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534515932 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181415 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200604210854 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200604200949 |
| Level of effort used to assign classification |
fadilah |
| -- |
200604200941 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10973 |
| Item number |
SIV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sivulka, Juliann. |
| 9 (RLIN) |
231541 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Soap, sex, and cigarettes : |
| Remainder of title |
a cultural history of American advertising / |
| Statement of responsibility, etc. |
Juliann Sivulka. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, CA : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 448 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [429]-435) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Part 1: Historical overview - 1. 1492-1880 The beginnings -- Part II: Early American advertising - 2. 1880-1900: Selling the goods - 3. 1900 - World war I The rise of a consumer economy -- Part III: Modern American advertising - 4. 1920-1929 The roaring twenties - 5. 1930-1945 The depression and world war II - 6. 1945-1960 The postwar boom -- Part IV: Contemporary American advertising - 7. 1960-1975 The creative revolution - 8. 1975-1990 From positioning to image building - 9. 1990s and beyond the media revolution - Epilogue - Notes - Acknowledgements - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
21373 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
231542 |
| 920 ## - Programme |
|---|
| Programme |
MSC(USM): 202666 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
41271 |
| Koha biblioitemnumber |
41271 |
