| 000 -LEADER |
|---|
| fixed length control field |
01572cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003029222 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2003 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0340719044 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181330 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200607271502 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200607120857 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200607101923 |
| Level of effort used to assign classification |
malathy |
| -- |
200607101910 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams, Kevin, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
21447 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding media theory / |
| Statement of responsibility, etc. |
Kevin Williams. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Arnold, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 266 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 234-259) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface - Introduction: Unravelling media theory - Section 1: Developing the field: a history of media theory: 1. Mass society and modernity: early media theory - 2. Schools of thought: developing approaches to media theory -- Section 2: The production process: 3. The censorship of money: theories of media ownership and control - 4. Inside the image factory: theories of media organisation and media work -- Section 3: Media content: 5. Telling it as it is? Questions of media representation - 6. Ways of making you think: theories of ideology and meaning -- Section 4: Theories of media effects and audiences: 7. Effects, what effects? Power and influence of the media - 8. The audience strikes back: new audience and reception theory -- Section 5: Media change and media theory: 9. Living in the global village: new media theory. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 9 (RLIN) |
235894 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 202762, 202763, 202771 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
43388 |
| Koha biblioitemnumber |
43388 |
