| 000 -LEADER |
|---|
| fixed length control field |
01667cam a22002414a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031784 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226104820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047175529X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471755296 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181401 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200611251129 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200611101516 |
| Level of effort used to assign classification |
fadilah |
| -- |
200611101507 |
| -- |
fadilah |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
COH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cohen, William A., |
| Dates associated with a name |
1937- |
| 9 (RLIN) |
7832 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing plan / |
| Statement of responsibility, etc. |
William A. Cohen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
J. Wiley, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 350 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 345-346) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Step 1: Planning the development of a marketing plan - Chapter 2: Step 2: Scanning your environment - Chapter 3: Step 3: Establishing goals and objectives - Chapter 4: Step 4: Developing marketing strategy - Chapter 5: Step 5: Developing marketing tactics - Chapter 6: Step 6: Forecasting for your marketing plan - Chapter 7: Step 7: Calculating improtant financial rations for your marketing plan - Chapter 8: Step 8: Presenting the marketing plan - Chapter 9: Step 9: Implementation - Appendix : Sample marketing plans - Appendix b: Sources of secondary research - Appendix C: Examples fo simple research and a marketing research checklist - Appendix D: How to lead a team - Appendix E: The concept and application of marketing strategy - Appendix F : Useful worksheets for marketing planning - Appendix G : Useful web sites that can help you develop A amrketing plan - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202953 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
44222 |
| Koha biblioitemnumber |
44222 |
