| 000 -LEADER |
|---|
| fixed length control field |
02485cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003029919 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 njua e 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471715573 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471715573 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181637 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181401 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200802181437 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200706161058 |
| Level of effort used to assign classification |
mas |
| -- |
200608151405 |
| -- |
radtha |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1023 |
| Item number |
VON |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vonk, Nancy. |
| 9 (RLIN) |
22420 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pick me : |
| Remainder of title |
breaking into advertising and staying there / |
| Statement of responsibility, etc. |
Nancy Vonk and Janet Kestin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 216 p. ; |
| Other physical details |
ill, |
| Dimensions |
23 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Adweek book |
| 9 (RLIN) |
237461 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword: Rick Boyko. - Preface. - Acknowledgments. - Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. - 1. Was I really Put on This Earth to Do Ads? - 2. School Daze. - 3. What's a Good Ad, Anyway? - 4. Portfolio Preparation: Like Giving Birth, Only More Painful. - 5. Getting a Job in This Lifetime: It Can be Done. - 6. Internships: Purgatory, Rip-Off, or Free Education? - 7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. - 9. Fear and Self-Loathing: Snap Out of It. - 10. Brainstorming Techniques (You're Going to Need Them). - 11. Awards. Yes, They Matter. How the Judges Decide. - 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. - 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? - 14. Copywriting. - 15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the Wrong Place? - 19. Ethics in Advertising: Not Necessarily an Oxymoron. - 20. CD Life (Be careful what You Wish For) - 21. Women: The Vanishing Act. - 22. Age(ism): Is 39 the New 65? - 23. Staying Sane in an Insane Business. - 24. Miscellaneous: The Best Chapter of Any Book. - 25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. - 27. What I Look for in a Junior. - 28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Vocational guidance. |
| 9 (RLIN) |
22421 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kestin, Janet |
| Relator term |
(j.a.) |
| 9 (RLIN) |
237462 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 106625 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 98854 |
| 922 ## - Programme |
|---|
| Programme |
MCS : 203823 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
44243 |
| Koha biblioitemnumber |
44243 |
