| 000 -LEADER |
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| fixed length control field |
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| 001 - CONTROL NUMBER |
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| control field |
vtls003029950 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218r20052001enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761963669 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761963660 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261052 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181458 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200709121453 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200709071553 |
| Level of effort used to assign classification |
rafi |
| -- |
200608161515 |
| -- |
ismail |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
QUA |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Qualitative marketing research / |
| Statement of responsibility, etc. |
David Carson ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 239 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I SOCIAL SCIENCE RESEARCH AND MARKETING 1 Philosophy of Research -- 2 Scope of Research in Marketing -- 3 Design of a Research Problem -- 4 Academic, Business and Practitioner Research -- Part II QUALITATIVE RESEARCH METHODOLOGIES: 5 Justification of a Qualitative Research Methodology - 6 In-depth Interviewing - 7 Case-based Research - 8 Focus Group Interviewing - 9 Observation Studies - 10 Ethnography and Grounded Theory - 11 Action Research and Action Learning -- Part III APPLICATIONS AND OUTCOMES OF QUALITATIVE RESEARCH: 12 Organizing, Processing and Visualizing Data - 13 Writing Qualitative Research Reports - 14 Integrative Multiple Mixes of Methodologies - 15 Qualitative Research: Future Evolution. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research. |
| 9 (RLIN) |
237535 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
237536 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carson, David, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
237537 |
| 920 ## - Programme |
|---|
| Programme |
AUDP (UNISA) : 240191, 240212, 240213 |
| 921 ## - Programme |
|---|
| Programme |
TCHT: 666407 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
44273 |
| Koha biblioitemnumber |
44273 |
