| 000 -LEADER |
|---|
| fixed length control field |
01597cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031361 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 enk 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750679115 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750679114 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181452 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200808081327 |
| Level of effort used to assign classification |
malathy |
| Level of effort used to assign subject headings |
200610231340 |
| Level of effort used to assign classification |
pushpa |
| -- |
200610181137 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4791 |
| Item number |
DEU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Deuschl, Dennis E. |
| 9 (RLIN) |
240049 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Travel and tourism public relations : |
| Remainder of title |
an introductory guide for hospitality managers / |
| Statement of responsibility, etc. |
Dennis E. Deuschl. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, MA : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 183 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Public relations. |
| 9 (RLIN) |
240050 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Public relations. |
| 9 (RLIN) |
240051 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 623754, 624021 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
45606 |
| Koha biblioitemnumber |
45606 |
