| 000 -LEADER |
|---|
| fixed length control field |
02073cam a22002898a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003055069 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 xnaa b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074715607 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780074715604 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074715607 (CD-ROM) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209041055 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201106231444 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
201102181237 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241810 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200708160926 |
| -- |
shah_rol |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
creating and delivering value / |
| Statement of responsibility, etc. |
Pascale G. Quester ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sydney : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 763 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one, Marketing strategy and management. 1. Creating customer value and building relationships -- 2. Strategic marketing planning -- 3. Identifying marketing opportunities -- Part two, Understanding markets. 4. Market research and information management -- 5. Market segmentation -- 6. Consumer behaviour -- 7. Business-to-business marketing -- Part three, The marketing mix. 8. Product planning -- 9. Product management and new-product development -- 10. Managing distribution channels -- 11. Marketing logistics -- 12. Pricing objectives and policies -- 13. Setting prices for goods and services -- 14. Marketing communications -- 15. The marketing communications mix -- 16. Sales management -- Part four, Evaluating marketing. 17. Implementation and control -- 18. Ethical marketing in a consumer-oriented world: appraisal and challenges -- Case studies -- Glossary. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
Accompanied by 1 CD-ROM : Q-Tutes to accompany Marketing : creating and delivering value, 5th ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
240134 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quester, Pascale G. |
| Fuller form of name |
(Pascale Genevieve) |
| 9 (RLIN) |
12576 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Q-Tutes to accompany Marketing : creating and delivering value, 5 ed. |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 182483, CDR001015, 182484, CDR001016 |
| 921 ## - Programme |
|---|
| Programme |
MIF : 163380, 165766, 163381, 165767, 165769, 163383 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
45647 |
| Koha biblioitemnumber |
45647 |
