| 000 -LEADER |
|---|
| fixed length control field |
01206cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031786 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 mau b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1422102068 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422102060 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181709 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200710021618 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200708161030 |
| Level of effort used to assign classification |
shah_rol |
| Level of effort used to assign subject headings |
200612041332 |
| Level of effort used to assign classification |
pushpa |
| -- |
200611101527 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levitt, Theodore, |
| Dates associated with a name |
1925-2006. |
| 9 (RLIN) |
23022 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ted Levitt on marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Pub., |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 226 p. |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
240606 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 202956 |
| 921 ## - Programme |
|---|
| Programme |
GRL : 182494 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
45924 |
| Koha biblioitemnumber |
45924 |
