| 000 -LEADER |
|---|
| fixed length control field |
01276cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003114108 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306164820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1997 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0201328046 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780201328042 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2125444 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181309 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200807161554 |
| Level of effort used to assign classification |
pushpa |
| -- |
200807051227 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jay Conrad. |
| 9 (RLIN) |
8417 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing with technology : |
| Remainder of title |
unleashing the full potential of your small business / |
| Statement of responsibility, etc. |
Jay Conrad Levinson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Basic Books, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 211 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Guerrilla marketing library." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The unfair advantage - 2. The virtual guerrilla - 3. Marketing your small business - 4. The business of customers - 5. Zero to 60 in 30 days - 6. Saving money by saving time - 7. The benefits of collaboration - 8. Mining the treasures of the internet - 9. High-tech/ high-return marketing - 10. The glowing future for small business - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
254826 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 9 (RLIN) |
26059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 204102 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
50810 |
| Koha biblioitemnumber |
50810 |
