| 000 -LEADER |
|---|
| fixed length control field |
01034cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003114100 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306164928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781581154689 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1581154682 (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
14622681 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181543 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| -- |
200807051131 |
| -- |
malathy |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Item number |
GOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gobe, Marc. |
| 9 (RLIN) |
256606 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brandjam : |
| Remainder of title |
humanizing brands through emotional design / |
| Statement of responsibility, etc. |
by Marc Gobé. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Allworth Press ; |
| Place of publication, distribution, etc. |
[Boston, Mass.] : |
| Name of publisher, distributor, etc. |
Design Management Institute, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 319 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art. |
| 9 (RLIN) |
256607 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in design. |
| 9 (RLIN) |
22668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
256608 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Design Management Institute (Boston, Mass.) |
| 9 (RLIN) |
256609 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 204096 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
51703 |
| Koha biblioitemnumber |
51703 |
