| 000 -LEADER |
|---|
| fixed length control field |
00904cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002657960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2001 ii a 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074633384 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909301748 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181237 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271949 |
| -- |
VLOAD |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10954 |
| Item number |
PAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parameswaran, M. G. |
| 9 (RLIN) |
29842 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
FCB-Ulka brand building advertising : |
| Remainder of title |
concepts and cases / |
| Statement of responsibility, etc. |
M.G. Paramewaran. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand building advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill Pub. Co., |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Case studies of brands handled by FCB-Ulka Advertising, Bombay. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| Geographic subdivision |
India. |
| 9 (RLIN) |
263100 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
FCB-Ulka Advertising (Bombay, India) |
| 9 (RLIN) |
263101 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 95390, CD90386 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
54130 |
| Koha biblioitemnumber |
54130 |
