| 000 -LEADER |
|---|
| fixed length control field |
01093cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003224566 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111019s2011 caua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849207843 (set) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261052 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201112191117 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201112191114 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201112081551 |
| Level of effort used to assign classification |
izani |
| -- |
201110191735 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.7 |
| Item number |
POL 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Political marketing / |
| Statement of responsibility, etc. |
edited by Paul R. Baines. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, CA : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 v. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sage library in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Political aspects. |
| 9 (RLIN) |
263158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Campaign management. |
| 9 (RLIN) |
41463 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda. |
| 9 (RLIN) |
31601 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baines, Paul, |
| Dates associated with a name |
1973- |
| 9 (RLIN) |
28978 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SAGE library of marketing. |
| 9 (RLIN) |
50844 |
| 920 ## - Programme |
|---|
| Programme |
MIF : 174274, 175236, 175238 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
54143 |
| Koha biblioitemnumber |
54143 |
