| 000 -LEADER |
|---|
| fixed length control field |
01359cam a22002414a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003040285 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
027369474X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273694748 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209041106 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181318 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200612051145 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200611161100 |
| Level of effort used to assign classification |
fadilah |
| -- |
200611150942 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan M. |
| 9 (RLIN) |
23086 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
Alan Wilson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Prentice Hall / Financial Times, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 432 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The role of marketing research and customer information in decision making - 2. The marketing research process - 3. Secondary data and customer databases - 4. Collecting observation data - 5. Collecting and analysing qualitative data - 6. Collecting quantitative data - 7. Designing questionnaires - 8. Sampling methods - 9. Analysing quantitative data - 10. Presenting the research results - Marketing research in action: case histories - Current issues in marketing research -Appendix - Glossary - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
270300 |
| 920 ## - Programme |
|---|
| Programme |
SOC: 202939, CD200264 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
56292 |
| Koha biblioitemnumber |
56292 |
