Taylor's Library

Global brands : (Record no. 57472)

000 -LEADER
fixed length control field 02276cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls003143814
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306165745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2007 enkaf b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0521833973 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780521833974 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181817
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201007271218
Level of effort used to assign classification wilmina
Level of effort used to assign subject headings 200908031641
Level of effort used to assign classification shahriman
-- 200906041757
-- shahriman
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.887631
Item number LOP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lopes, Teresa da Silva,
Dates associated with a name 1968-
9 (RLIN) 34160
245 10 - TITLE STATEMENT
Title Global brands :
Remainder of title the evolution of multinationals in alcoholic beverages /
Statement of responsibility, etc. Teresa da Silva Lopes.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge ;
-- New York :
Name of publisher, distributor, etc. Cambridge University Press,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 303 p., [22] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Cambridge studies in the emergence of global enterprise
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 263-285) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Alcoholic beverage industry.
9 (RLIN) 34890
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
9 (RLIN) 272591
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 272592
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Cambridge studies in the emergence of global enterprise
9 (RLIN) 272593
920 ## - Programme
Programme UNISA : 131568
921 ## - Programme
Programme SHT : 147582
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 57472
Koha biblioitemnumber 57472
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2010-07-15 151.70 6 5000024856 2019-12-05 2019-07-19 1 Floor 3, Shelf 7 , Side 1, TierNo 2, BayNo 3 151.70 Main Collection SHTEx,70002,03,GR