| 000 -LEADER |
|---|
| fixed length control field |
01103cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003041361 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071105859 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073224332 (CD-ROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071105859 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209041136 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181824 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181219 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200701101934 |
| Level of effort used to assign classification |
pushpa |
| -- |
200701101853 |
| -- |
rafi |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bearden, William O., |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
213243 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
principles and perspectives / |
| Statement of responsibility, etc. |
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 588 p. : |
| Other physical details |
col. ill., col. ports. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2004. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CD-ROM titled "music2go" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
9042 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ingram, Thomas N. |
| 9 (RLIN) |
9043 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaForge, Raymond W. |
| 9 (RLIN) |
16784 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 203175, 203176, CD200287, CD200288 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
57572 |
| Koha biblioitemnumber |
57572 |
