| 000 -LEADER |
|---|
| fixed length control field |
01274cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003042327 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226105832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 enka f b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750663596 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181452 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200704092109 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200703071146 |
| Level of effort used to assign classification |
chon ling |
| -- |
200703071139 |
| -- |
chon ling |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8002854678 |
| Item number |
SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. |
| Fuller form of name |
(Paul Russell), |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
18762 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
eMarketing excellence : |
| Remainder of title |
the heart of ebusiness / |
| Statement of responsibility, etc. |
P.R. Smith and Dave Chaffey. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
E Marketing excellence |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Burlington, MA : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 372 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
E-marketing essentials |
| 9 (RLIN) |
22734 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes Web resources. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
British Degree Programme (UWE) : UMKC7Q-2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
9595 |
| 920 ## - Programme |
|---|
| Programme |
BDP (UWE) : 501441, 501442, 501450 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
58595 |
| Koha biblioitemnumber |
58595 |
