| 000 -LEADER |
|---|
| fixed length control field |
01955pam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003042378 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412910347 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
141291034X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201603101141 |
| Level of effort used to assign nonsubject heading access points |
malathy |
| Level of effort used to assign subject headings |
201302261052 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201209041146 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201103021022 |
| Level of effort used to assign classification |
shuhada |
| -- |
200703081756 |
| -- |
chon ling |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blythe, Jim. |
| 9 (RLIN) |
18169 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Jim Blythe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 184 p. ; |
| Dimensions |
22 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE course companions |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one. Introducing your companion -- Part two. Core areas of the curriculum - 1. The underpinnings of marketing - 2. The marketing environment - 3. Consumer behaviour - 4. Business-to-business marketing - 5. Segmentation and targeting - 6. Marketing information and research - 7. Marketing communication theories - 8. Branding and brand management - 9. International marketing - 10. Marketing strategy - 11. Relationship marketing - 12. Managing products - 13. Pricing - 14. Advertising - 15. PR and sponsorship - 16. Selling and key-account management - 17. Direct and online marketing - 18. Sales promotion - 19. Managing channels of distribution - 20. Services marketing: people, processes, physical evidence - 21. Marketing ethics -- Part three. Study, writing and revision skills (in collaboration with David McIllroy) - 1. How to get the most out of your lectures - 2. How to make the most of seminars - 3. Essay writing tips - 4. Revision hints and tips - 5. Exam hints and tips - 6. Tips on interpreting essay and exam questions. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
British Degree Programme (UWE) : UMKC7Q-2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
274785 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Study guides. |
| 9 (RLIN) |
274786 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SAGE course companions. |
| 9 (RLIN) |
48598 |
| 920 ## - Programme |
|---|
| Programme |
TBS : 501469, 501470, 501471 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
58667 |
| Koha biblioitemnumber |
58667 |
