| 000 -LEADER |
|---|
| fixed length control field |
01269cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003114095 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080705s2008 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422121481 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
15011771 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200807151646 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
200807051048 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holstein, William J. |
| 9 (RLIN) |
275880 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Manage the media : |
| Remainder of title |
(don't let the media manage you) / |
| Statement of responsibility, etc. |
William J. Holstein. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
103 p. ; |
| Dimensions |
19 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Memo to the CEO |
| 9 (RLIN) |
275881 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. How not to manage relations with the media - 2.What went wrong - 3. Incorporate communications into corporate strategy - 4. Go on offensive and shape the message - 5. Prevent the emergence of broad coalitions - 6. Embrace the new media - 7. Conclusion: creating organizations that communicate. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial publicity |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
275882 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and business |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
275883 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Issues management |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
275884 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Investor relations |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
27810 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate image |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
275885 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 204089 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
59223 |
| Koha biblioitemnumber |
59223 |
