| 000 -LEADER |
|---|
| fixed length control field |
01391cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003043182 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131017705 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181245 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200704060948 |
| Level of effort used to assign classification |
pushpa |
| -- |
200704060903 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
SPI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spiller, Lisa. |
| 9 (RLIN) |
24137 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary direct marketing / |
| Statement of responsibility, etc. |
Lisa D. Spiller, Martin Baier. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson Education/Prentice Hall, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 410 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Elements of direct marketing - 2. Direct marketing lists and segmentation - 3. Database-driven direct marketing - 4. Planning the offer - 5. Creative strategies in direct marketing - 6. Direct mail and other print media - 7. Broadcast and other electronic media - 8. Telemarketing - 9. The internet - 10. Customer service and fulfillment - 11. Direct marketing research: survey and experimentation - 12. Regulatory environment: the ethical and legal issues in direct marketing - 13. Business-to-business (Industrial) direct marketing - 14. Direct marketing for nonprofit organizations - 15. International direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 9 (RLIN) |
276463 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baier, Martin. |
| 9 (RLIN) |
24138 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666027 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
59508 |
| Koha biblioitemnumber |
59508 |
