| 000 -LEADER |
|---|
| fixed length control field |
01676cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003052094 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 ii a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8175542586 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181623 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200704191443 |
| Level of effort used to assign classification |
pushpa |
| -- |
200704161518 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
BRA |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brand new brand thinking : |
| Remainder of title |
brought to life by 11 experts who do / |
| Statement of responsibility, etc. |
edited by Merry Baskin and Mark Earls. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 212 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"APG." |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Learning to live without the brand (aka the seven-step programme to personal and professional liberation) - 2. Giving up the ghost in the machine: how to let brands speak for themselves - 3. The company brand: looking inside for the vision - 4. Brand communication beyond customers - 5. Brand strategy versus brand tactics: tinker, tailor, soldier, sailor - why strategy should be flexible and tactics are important - 6. Time to let go - 7. Brands on the brain: new scientific discoveries to support new brand thinking - 8. Creative thinking with discipline: practical research applications from brand building theory - 9. Getting out of line: some techniques for creative brand thinking - 10. Adios to the plan: how improvisation and play can help you become more creative - 11. Lest we forget: homage to some old brand thinking - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
9823 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
283534 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baskin, Merry. |
| 9 (RLIN) |
283535 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Earls, Mark |
| 9 (RLIN) |
16134 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Account Planning Group. |
| 9 (RLIN) |
216052 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203312 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
61645 |
| Koha biblioitemnumber |
61645 |
