000 -LEADER |
fixed length control field |
01008cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003052120 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306170334.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070417s2007 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470065273 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
200806191133 |
Level of effort used to assign nonsubject heading access points |
mas |
Level of effort used to assign subject headings |
200806021114 |
Level of effort used to assign classification |
shahriman |
Level of effort used to assign subject headings |
200704171503 |
Level of effort used to assign classification |
pushpa |
-- |
200704171438 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
MAR |
245 00 - TITLE STATEMENT |
Title |
Market research best practice : |
Remainder of title |
30 visions for the future / |
Statement of responsibility, etc. |
edited by Peter Mouncey, Frank Wimmer. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chichester, England : |
Name of publisher, distributor, etc. |
John Wiley, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxv, 678 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 2# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
283618 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mouncey, Peter. |
9 (RLIN) |
283619 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wimmer, Frank. |
9 (RLIN) |
283620 |
920 ## - Programme |
Programme |
TCHT : 666115 |
921 ## - Programme |
Programme |
AUDP (UTS) : 58303 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
61682 |
Koha biblioitemnumber |
61682 |