| 000 -LEADER |
|---|
| fixed length control field |
01160cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003052335 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20042004nyuda 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1885070543 (hardback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071429 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201510010242 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181609 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200704251300 |
| Level of effort used to assign classification |
pushpa |
| -- |
200704251137 |
| -- |
rafi |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8340835 |
| Item number |
ZOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zollo, Peter. |
| 9 (RLIN) |
284004 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Getting wiser to teens : |
| Remainder of title |
more insights into marketing to teenagers / |
| Statement of responsibility, etc. |
by Peter Zollo. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ithaca, New York : |
| Name of producer, publisher, distributor, manufacturer |
New Strategist Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 424 pages : |
| Other physical details |
illustrations, charts ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
umediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of: Wise up to teens. 2nd ed. c1999. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 9 (RLIN) |
284005 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Teenage consumers. |
| 9 (RLIN) |
20048 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
284006 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
284007 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zollo, Peter. |
| Title of a work |
Wise up to teens. |
| 9 (RLIN) |
284008 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 203338, 203339 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
61877 |
| Koha biblioitemnumber |
61877 |
