| 000 -LEADER |
|---|
| fixed length control field |
01413cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003053212 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1996 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1572300345 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781572300347 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181540 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201007081047 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
200709121800 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200706071003 |
| Level of effort used to assign classification |
pushpa |
| -- |
200706061418 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Item number |
GOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goldman, Robert, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
24848 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sign wars : |
| Remainder of title |
the cluttered landscape of advertising / |
| Statement of responsibility, etc. |
Robert Goldman, Stephen Papson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Guilford Press, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 322 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Critical perspectives series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 295-309) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Sign wars - 2. Advertising in the age of hypersignification - 3. Yo! hailing the alienated spectator - 4. The flip side of jadedness: memory and a sense of place - 5. Authenticity in the age of the poseur - 6. Green marketing and the commodity self - 7. The corporate politics of sign values - 8. Sneakerization and Hyperculture - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
285471 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cynicism. |
| 9 (RLIN) |
24849 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
8995 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Papson, Stephen. |
| 9 (RLIN) |
24850 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Critical perspectives series |
| 9 (RLIN) |
285472 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 203366, 203367, 203628, 203629, 144611 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
62549 |
| Koha biblioitemnumber |
62549 |
