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Basic marketing : (Record no. 64047)

MARC details
000 -LEADER
fixed length control field 01161cam a2200313 i 4500
001 - CONTROL NUMBER
control field vtls003055135
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306170623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t20082008mauda b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101103 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071101101 (paperback)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809071428
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201709071133
Level of effort used to assign classification AUTHORITY
Level of effort used to assign subject headings 201709071131
Level of effort used to assign classification AUTHORITY
Level of effort used to assign subject headings 201510291818
Level of effort used to assign classification pushpa
-- 200708211001
-- mazlly
040 ## - CATALOGING SOURCE
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Titles and words associated with a name (Assistant professor of marketing)
9 (RLIN) 77182
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. P. Cannon, William D. Perreault, Jr., E. Jerome Mc.
250 ## - EDITION STATEMENT
Edition statement 16th edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [2008]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2008
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 790, [45] p. :
Other physical details colour illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 288408
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
Titles and other words associated with a name Jr.
9 (RLIN) 77181
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 9093
920 ## - Programme
Programme UWE : 240529, 240531
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 21/08/2007 64.44 55 5000012092 05/12/2019 24/05/2016 1 Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 3 64.44 Main Collection TBSxx,34007,03,GR
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 21/08/2007 64.44 72 5000014580 05/12/2019 29/09/2014 1 Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 64.44 Main Collection TBSxx,34007,03,GR